Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada E-Commerce Lazada Indonesia
The Manager Review 4 (1), 1-8, 2022
IYI Pranata, Z Wahab, M Widiyanti, A Rosa
Citation : 12
Year : 2022 |
The effect of brand image, brand ambassador, and product quality on the purchase decision of Mustika Ratu products:(study on Sriwijaya University students)
International Journal of Social Sciences 4 (1), 182-189, 2021
D Fadila, Z Wahab, I Isnurhadi, M Widiyanti
Citation : 12
Year : 2021 |
The Effect of Promotion Mix on Consumer Decisions using Grab-Food in Palembang
International Journal of Management and Humanities 4 (5), 52-59, 2020
Z Wahab, M Widiyanti
Citation : 11
Year : 2020 |
The Effect of Perceived Quality, Perceived Price and Need for Uniqueness on Consumer̢۪ s Purchase Intention Through Online Store of Children Import Bag in Palembang, Indonesia
International Journal of Scientific and Research Publications (IJSRP) 9 (8Â …, 2019
D Aztiani, Z Wahab, I Andriana
Citation : 9
Year : 2019 |
The effect of service quality and brand trust on loyalty and the intervening role of customer satisfaction in transportation service
International Journal of Scientific and Research Publications 8 (7), 369-376
YA Putri, Z Wahab, MS Shihab
Citation : 8
Year : 2018 |
The impact of online consumer reviews dimension on online purchase intentions in Tokopedia
International Journal of Scientific and Research Publications 10 (1), 9761-9768, 2020
A Kevin, Z Wahab, MS Shihab
Citation : 8
Year : 2020 |
Analisis Preferensi Atribut Terhadap Keputusan Konsumen Membeli Rumah Di Kota Palembang
Jurnal Aplikasi Manajemen 14 (1), 46-57, 2016
A Winanto, Z Wahab, A Nazaruddin
Citation : 7
Year : 2016 |
Analisis Pengaruh Promosi Penjualan Dan Periklanan Terhadap Pemakaian Kartu Kredit Bank Mandiri Di Kota Palembang
Jurnal Manajemen Dan Bisnis Sriwijaya 17 (1), 17-30, 2019
A Akbar, Z Wahab, A Widad, AK Syamsurijal
Citation : 7
Year : 2019 |
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN CELEBRITY ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE ZALORA DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI
Sriwijaya University, 2021
HW WARDHANA, Z Wahab, MS Shihab
Citation : 6
Year : 2021 |
Analisis Pengaruh Brand Image dan Brand Awareness terhadap Brand Equity Obat Herbal Ekstrak Kulit Manggis †œMastinâ€(Studi Kasus Masyarakat Kota Palembang)
Jembatan: Jurnal Ilmiah Manajemen 12 (2), 75-86, 2015
D Setiagraha, Z Wahab, W Nailis
Citation : 6
Year : 2015 |